Analytics Implementation
We determine the user actions that you need to track in line with your marketing strategy and market needs and establish the infrastructure to measure these actions correctly. We identify the tools necessary for you to obtain useful and actionable data, and ensure that they are set up correctly for your website and mobile application. We start by identifying the analysis and tracking tools you will need and guide your technical teams on the integration of these tools. In order to verify that the data flows in a healthy way after the integration; We check the data reflected in analytics tools by comparing them with different data sources. We contribute to the growth process with solutions such as attribution model and advanced segmentation in order to fully analyze the customer journey and manage marketing investments correctly.
Data Visualization and Reporting
Having actionable reports is among the most important needs in order to properly manage customer acquisition processes. In order to meet the need at this point, we are developing report interfaces that can go beyond traditional report tables and that make it easy to make sense of the data. We use reporting methods that integrate live data into different data sources and thus stay up-to-date. We produce reporting solutions that enable fast and accurate decision-making by combining different sources such as advertising channels, analytics tools and internal data. In addition, by determining how you can improve your existing measurement infrastructure with audit reports, we create the roadmap to truly understand your users.
User Segmentation
The first step in creating the right growth strategy is to define the value propositions for your product or service, to clarify what problem you are solving. Then you need to identify the different potential user groups experiencing this problem and plan how to reach them by considering where these target audiences are and what they are doing. In order to make the right marketing mix and manage digital advertising channels effectively, we start by developing unique sales arguments (USPs) for your product or service and identify the customer segments that these value propositions appeal to and determine how to reach them.
