industry
Sports Betting
KEY METRIC
Awareness
RESULT
66% UPLIFT
SUCCESS STORY
Hipodrom reached the highest ratio of unique visitors to impressions in sports betting.
Hipodrom drives 66% of impressions from unique users on YouTube with CPM Masthead. We helped Hipodrom to develop and implement an brand awareness campaign during the most competitive period of the industry.
Challenge
Eager to establish itself in the online sports betting arena, Hipodrom set its sights on Istanbul's prestigious Gazi Race, aiming to connect with and make a lasting impression on users at this premier horse racing event.
SOLUTION
Because millions of horse race fans have several options to choose from when placing their bets, Hipodrom had to create exclusive visibility. So, we decided to be visible at the top placements on YouTube at the most important period. We have also run a cost-per-thousand-impressions (CPM) Masthead campaign for three days, right before and during the most popular derby of the year.
RESULTS
Hipodrom reached the highest ratio of unique visitors to impressions in online sports betting. 66% of the impressions came from unique users. We achieved 83% viewability rate and 69% Lower CPM versus similar campaigns launched.