industry
Retail
KEY METRIC
USER LOGINS
RESULT
21.53% UPLIFT
SUCCESS STORY
DeFacto increased logins and signups during black friday using VWO.
A conversion rate optimization strategy implemented using VWO enabled DeFacto to enhance user logins and registrations on its website. Thanks to A/B testing a minor adjustment, DeFacto experienced increased conversions during Black Friday.
Challenge
The Defacto team's past experience highlights an increase in online visits and purchases during the Black Friday. Yet, these figures don't impact new user acquisition. Hence, boosting the long-term worth of initial purchasers gained during the sale season remains a difficult task. They wanted to change this by gaining more members.
SOLUTION
The team noticed that a substantial number of users didn't remember to sign up when they came to the website to make a transaction, heavily affecting our conversion rates. So decided to run an A/B test using VWO. The control variation displayed static icons in the header, whereas the alternate version utilized an animated alert icon on the header to grasp visitors’ focus.
RESULTS
User logins had a boost of 21.53%, while registrations increased by 8.55%. DeFacto was able to enhance user logins and registrations using the VWO platform. DeFacto observed an increased conversion rate during Black Friday due to the impact of A/B testing a minor modification.